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Sunday, May 20, 2012


It’s time to PARTY!

STYLEAID is turning 15 and you¹re invited!, the Board of Management of the Western Australian AIDS Council and the STYLEAID committee invite you to celebrate Happy Birthday STYLEAID.

Aly, our Creative Designer is keeping the designer list under close guard, this year’s line-up is already stacking up to be a memorable one. Our traditions continue as the fashion industry’s finest take to the catwalk to showcase their Spring/Summer 2012 collections. We invite you to join us in celebration on 27thJuly 2012 at the Burswood Entertainment Complex. Continuing as Perth’s fashion night of nights which launched in 1998, STYLEAID returns as a black tie event for 750 people in 2012. The evening will take inspiration from a child’s birthday party in celebration of STYLEAID’s fifteenth anniversary, and achieving an important milestone of raising $1 Million in funds since the event started.

A big shout out to everyone involved in the STYLEAID 2012 ‘Happy Birthday’ Photography Shoot.

Art Direction + Styling – Aly May
Photographer - Richard Jefferson
Assisted by Colleen Sutherland
Makeup – Hendra for M.A.C.
Hair – Sue Morgan @ Be Ba Beau
Assisted by Tanya Greer

Greta @ Viviens Model Management
Cat @ Viviens Model Management
Rebecca Jones @ Scene Model Management
Grady @ Chadwick Models

Aurelio Costarella
Vivienne Westwood @ Dilettante
Headpiece by Reny Kestel for Aurelio Costarella
Chair loaned by Dilettante

One for the diary

It’s almost time! Tickets for Happy Birthday STYLEAID go on sale at the end of May.

This year there are three ticket categories ( Psst! Even our ticket categories are on trend with this seasons colour palette):

Platinum Pink:  $375
Luscious Lemon:  $250
Baby Blue: $225

All tickets include an exclusive cocktail reception, a three course specially designed dinner accompanied by Vinaceous Wines and Gage Road Beers, the STYLEAID parade, a special gift bag and live entertainment.
You’ll be given the option of selecting where you would like to seat. To secure a table, you must pay in full and there are no holding tables. Keep an eye on the STYELAID Facebook and Twitter accounts for the exact date the tickets are released.

So, while your right hand is scrolling through this newsletter, your left hand should be reaching for your diary!

Spoiler ALERT!

The gavel will fall again at this year’s event and here is a sneak peak of one of the auction items (Shhh! Don’t tell everyone, otherwise they’ll all want it).

Experience the ultimate gastronomic journey as you and 11 guests take centre stage in the extravagant bamBOO for a four course feast prepared by a Heyder and Shears chef, while Luxe Bar’s award winning bar team deliver cocktail couture and wines from their latest collection.

*Insert sales pitch here* - We think this one sells itself. Our mouths are watering just thinking about a Luxe Bar Espresso Martini and the Heyder and Shears cuisine.

How your business can get involved

1. Auction Item sponsor – Items with a minimum value of $3,000.00 to be auctioned on the night. 1 auction item per company.

2. VIP Gift Bag- goods for inclusion in each of the 110 gift bags and presented to VIP guests on the night.
3. General Gift Bag- goods for inclusion in each of the 760 gift bags and presented to guests on the night.
4. Tombola donations- guests are invited to purchase a balloon in our Tombola raffle.  With each purchase, guests are guaranteed to receive a prize.

Making a donation to either of the gift bag categories or tombola, is an excellent opportunity to promote your brand directly to Perth’s style set.

For more information:

Stephanie Patniotis
STYLEAID Event Coordinator
 (08) 9482 0042
0419 832 102

Social Media? No doesn’t ring a bell

Just kidding, we are all about social media at STYLEAID. We are on Facebook, Twitter and Instagram 24/7 posting regular event updates, competitions and the latest gossip. So, to get the inside scoop, make sure you like us, follow us or share us. We would love to hear from you, especially suggestions of what to wear to this year’s event. We’re stumped, so much to choose from.

Just to make is easy for you:

Twitter: @styleaid
Instagram: search: STYLEAID

Copyright © 2012 WA AIDS Council, All rights reserved.
STYLEAID 2011 Database

Our mailing address is:
WA AIDS Council
664 Murray Street
West Perth, WA 6005

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Wednesday, May 9, 2012

Food Styling

Have been loving healthy food styling as of late.
It is much harder than it looks, but there are so many great inspiring photos of food presentation. Reality food shows can help give some great ideas too!

Especially love the the healthy colours of fresh food!

Saturday, May 5, 2012

PFF Dates Announced!

Perth Fashion Festival frocks up for its 14th year

Fashion is big business and the fashion spotlight will again be on Perth from 19 – 25 September 2012 with the return of Western Australia’s largest annual fashion event, Perth Fashion Festival (PFF).

Frocking up for its 14th year, the Festival looks set to build on the success of previous years with a fresh and confident edge to pique the interests of fashion followers of all tastes.

The Right Honourable the Lord Mayor and Perth Fashion Festival Ambassador, Lisa Scaffidi is delighted to continue in her role as the Festival Ambassador and for The City of Perth to host the eclectic mix of 40 fashion forward events.

"2012 Perth Fashion Festival will be fresh, confident and beautiful and we can all be so proud of the fine credentials it brings to Perth.”

“Amidst the glamour we'll immerse ourselves in the inspirations of our own home grown talent and observe new trends, while elegantly celebrating the youthful vibrancy of our dynamic City. "

PFF has built an enviable reputation for providing a platform for upcoming and established WA designers, models, makeup artists and industry professionals to showcase their talent to a local, national and international audience.

The 2011 Festival was the biggest and most successful in PFF’s history attracting an audience of over 47,000 attendees, including national and international celebrities, fashion buyers and media. It showcased 166 designers and 120 models hit the runway.

“We are excited to announce PFF’s 2012 dates and look forward to revealing some fresh new initiatives in the coming months. Over the last 13 years we’ve reached amazing heights and in 2012 are again looking to build on our past successes so that we continue to develop opportunities domestically and beyond for our local designers and creative talent,” PFF Director, Mariella Harvey-Hanrahan said.

Perth Fashion Festival is supported by the State Government through Eventscorp, the Department of Culture and the Arts and the City of Perth.

Further information on PFF 2012 new program of events and venues will be released in coming months.

Perth Fashion Festival 19-25 September 2012.

Wednesday, May 2, 2012


Nominated for Best Fashion Blog 2010.



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