Launch Night

Would have loved to have gone to the 140 Launch last night - instead I was stuck at the shops, waiting to get my car towed after it broke down!

Let me tell you, there is nothing worse! 

Of course, to cheer myself up about it today, Im heading down to the post office to pick up my new cuff!!

I got this cute starfish cuff in silver. If you want one - Haute on High is selling them for $45 - search them on facebook for more info. 

Below: Ill share with you some photos & the media release in case you too, missed out!

Vibrant pop-up village opens at 140

                                                                                      

A lively community of artists, retailers and special guests gathered at 140 in the City last night to celebrate the effervescent official opening of the 140 Pop-up Project.

The astroturf lined laneway of eclectic pop-up studios including Zara Bryson, Father, Miss Brown Vintage, Pigeonhole, We Heart Vintage, William Topp, Andy Quilty and All Of The Above Creative was alive with the sights and sounds of sideshow alley inspired theming and in-store activities.

Highlights of the opening included acoustic guitar sets by ‘Cleo Bachelor of the Year’ finalist, Ben Swift and Zara Bryson’s own singer/songwriter, Amrit Sidhu.

At the neighbouring Miss Brown Vintage pop-up a caricaturist sketched guests styled in their favourite vintage era, whilst an air of style and glamour engulfed the We Heart Vintage pop-up as spirited shoppers sipped sparkling, indulged in chocolate fondue and browsed the store’s unique collection of vintage garments and accessories.

The 140 Pop-up Project is the first pop-up community of its kind and scale in the Perth CBD and is set to provide consumers with an entirely new shopping experience.

“Our challenge was to create an innovative concept, unique to 140 which would excite and engage our customers with the kaleidoscope of amazing independent retail and artistic talent right here in Perth,” 140 Marketing Manager Kristi Dempster said.

“We identified strong consumer interest in the pop-up concept and looked to the UK and US who had successfully hosted similar projects. Consequently, the 140 Pop-up Project was born to inject a fresh and fun perspective into Perth’s retail landscape,” Ms Dempster said.

Located on the ground floor of 140, the 140 Pop-up Project opening hours are: Mon-Thu (10am-6pm), Fri – (10am–8pm), Sat – (10am-5pm) and Sun – (12pm-5pm).