Right this minute magazine people are deeply traumatized. They
know and they know with a kind of chilling horror that their medium is destined
to go digital.
Paper will persist of course. Paper will probably persist as a
luxury format, a kind of market sub-species that you stock next to scented
candles and potted orchids in nice homes as a charming throwback to
"antiquity". But publishing is going to be thoroughly digitalized.
Half of that unwilling process has been effected by the internet and the other
half courtesy of the I-Pad. The book publisher's know it but the fashion
publishers...In dinner after dinner I found a myriad of responses to the great
challenge, these days of keeping an audience, the audience the publishing world
had always taken for granted.
*Sorry dont know who this was by, if you know - email me!
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