Right this minute magazine people are deeply traumatized. They know and they know with a kind of chilling horror that their medium is destined to go digital.
Paper will persist of course. Paper will probably persist as a luxury format, a kind of market sub-species that you stock next to scented candles and potted orchids in nice homes as a charming throwback to "antiquity". But publishing is going to be thoroughly digitalized.
Half of that unwilling process has been effected by the internet and the other half courtesy of the I-Pad. The book publisher's know it but the fashion publishers...In dinner after dinner I found a myriad of responses to the great challenge, these days of keeping an audience, the audience the publishing world had always taken for granted.
*Sorry dont know who this was by, if you know - email me!