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Thursday, August 19, 2010

Exclusive Secret Perth Fashion Festival Event!

I have been sent an exclusive media release in regard to Popsicle at the Perth Fashion Festival. 

This is going to be an awesome temporary shop set up just for PFF. It will only be open during the festival, so make sure you get down to have a look. Popsicle is just that; a temporary pop up retail space, independently supporting WA designers, stocked full of fashion! You’ve probably heard some of these great names floating around before, so stay tuned because these labels are only going to get bigger.

Deets are as follows;

Who: Lonely 8-Bit Heroes, Kiss Me Quick, Little Gracie, PeppermintMilk, Bo Ra, Heart City Design, Bad Hair Mountain, White Square, Lovers & Dreamers, Leah Tarlo, Prufrock, Ping Pong Diplomacy, Love is My Velocity, Kingbrown Magazine and Hit & Miss Magazine.
What: A temporary retail shop housed in two sea containers
When: 9 -15 September 2010, Open 10am - 5pm daily
Where: Perth Cultural Centre, James Street, Northbridge (infront of the Perth Institute of Contemporary Arts)
Why: Are you really asking why?

Here are some exclusive cheeky / sexy pictures, not yet published to the public of some of the contributing designer's clothing / jewellery to this event.

You saw it here first.


See below for the official Media Release and what PFF has to offer through Popiscle!:

Returning to the Perth Fashion Festival for a third run, Popsicle has become a firm favourite on Perth's independent fashion calendar. 

Saluting Western Australian emerging designers, Popsicle is temporary pop up retail space packed full of fashion, jewellery, art and other designer goodies. Housed within shipping containers, Popsicle directly supports 15 of our state's most talented emerging designers and will be located in the heart of Northbridge, Perth's creative and cultural centre.

Zoë Trotman, of featured label Lonely 8-bit Heroes says "It's a real honour to be showing my creations alongside so many other amazing creatives who, like me, desperately need a head start in securing stockists, gaining recognition for their skills, and of course to make some actual sales."

Ping Pong Diplomacy's Ainslie Webber says "We've decided to utilise the vast array of artistic talents in Perth by exhibiting a collection of one-off customised ping pong bats, and printing several of those designs on men's t-shirts. By getting local artists, from fine art graduates to street artists, to contribute and display their skills, Popsicle is providing exposure to a wide field of young up-and-comers!" 

An initiative by the team from OnWilliam, Popsicle only operates during Perth Fashion Festival and each year re-establishes itself in a new form and in a new environment to ensure a fun and unique shopping experience.

Commenting on the initiative, event organiser Lake Bovell said, "This year Popsicle has a slightly nautical theme; we are excited about the space and are getting our hands dirty converting wooden shipping crates into furnishings and learning how to tie knots!"

The event provides emerging designers with a platform to test their products in the market place while also offering festival visitors and fashion lovers one-stop designer shop and a different shopping experience.

"The Festival is more than just catwalk shows, it is about providing an opportunity for designers and– students, emerging and established – to display, retail and market their creations to the public, media and industry. Popsicle is an ideal example of industry supporting industry and it is a popular inclusion on the PFF calendar each year" Festival Director Mariella Harvey-Hanrahan said. 

Popsicle has been created by The William Street Collective, who's OnWilliam projects help to support our city's creative industries and showcase what Northbridge has to offer. The store is a little slice of William Street life, showing the mix of art, design and culture the precinct is becoming increasingly renowned for.

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