New Store Launch!

Last night was the Eighth Sin store launch – this awesome store is now amongst some of the best shops in the CBD, Perth really is getting better and better! If you haven't been into the city lately or need some retail therapy, I recommend you get down to One40William. Right over the underground train station so easy to get to as well.

One40William really is the place to be in the city – it has heaps of cool stores and elevators and its really new as well, its a massive building you really will not miss it! Anyway, enough about architecture.

The launch went really well, despite the cold night! (its practically September, hurry up hot weather) Free champagne (now you wished you came) lots of Perth’s most fashionable people! Fashion Heir doing promotion and photography and a whole lot of other organisational stuff as well, with some videography action as well!

*Is that a word? You know what I mean.

Theres an album up on WA Today, if you would like to have a look click here.

The best ones are below>>

(Yes thats me, with my top billowing weirdly)

The models from Scene were fantastic, some great new talent, theyre really stepping it up. A lot of the girls have so much potential! The advertising campaign at the moment features Sarah Chout - who has been a bit of a flavour of the month of late, winning Face of Perth 2010, you can be sure to see more and more of her, especially in the Perth Fashion Festival (Which is so close!!)

If you want to find out more about Eighth Sin as well, you can view their website here

Although it didn’t seem to work for me, maybe my browser or something. The one page came up and then everything else froze :S Maybe the traffic on their site is too overwhelming after such a great launch :)

In case you don’t have the leisure of viewing their site like I was denied, I have created some photos for you from their lookbook, which was handed out to guests. See below!