First PFF news!

Well, maybe not the first eveer, but the first to start to trickle down my way for 2011. I have so many great ideas and plans for this year, and after such a great event last year, Im hoping once again, we're just going to be doing it bigger and better.
For those of you who would like to know what exactly the wheels are doing now that they have started rolling, please see below;

DESIGNERS MOVE INTO THE CARTON The top three student fashion designers, as awarded at the 2010 Perth Fashion Festival WA Fashion Awards, yesterday took up residence at The Carton  – where they will now work on their 2011/12 collections.

Alissia Gomez, Jeromy Lim and Celene Bridge will spend the next three months designing their collections to showcase at standalone shows at the 2011 PFF.

What the heck is the The Carton?? A creative, dedicated fashion space fitted out with all the essential equipment required to design and create a catwalk collection. It will be ‘home’ to the emerging designers as they learn more about the design business and process by mentor and established Western Australian designer Garth Cook.

The designers will spend one day a week with Garth learning about fashion marketing, sourcing fabrics and materials, design excellence and producing business plans ensuring The Carton equips them with the skills and experience they need to establish their own fashion labels.

"The Carton is an amazing opportunity for these designers and I’m excited to work with them to get their fashion labels off the ground," Mr Cook said.

"A similar opportunity to The Carton was afforded to me when I was starting out and it helped me enormously to develop my label. I am looking forward to seeing what this fashion incubator will inspire these young designers to produce," he added.

Ranging from costume design to menswear and womenswear, the diverse group of designers will showcase their finished collections at the PFF Student Runway show in September.
"I’m really looking forward to focusing on nothing but creating my collection for the next three months. I am committed to getting my label established and excited by the chance to learn from Garth and work alongside other emerging fashion talent," Ms Gomez said.

PFF, in collaboration with Carillon City, introduced The Carton in 2010 to provide budding WA fashion design students with a platform to catapult them into the fashion industry.

Go the WA fashion industry, props to great designers like Garth Cook, giving newbies a helping hand and offering so much knowledge and expertise and hell yes to local designers and new talent and an ever-growing Perth Fashion Festival!